One of my first Social Media Strategy and Training Clients was Savile Row tailor, Carol Alayne of Tailoring for Women. There are very few female Savile Row tailors, so it was a real privilege to get an insight into Carol’s world and the unique service she offers.
I used to associate Savile Row with men in suits making suits for men, but times are changing, and Carol Alayne is part of that change. She has over twenty years’ experience and a particular passion for tailoring for women. Her background in banking means that she fully understands the tailoring needs of professional women and what their jobs require of them.
Carol wanted a new website and a blog to share her passion and expertise with other people in the trade, as well as potential and established clients. She also needed training in the principles of social media communications and using the blogging software.
Through coaching sessions on how to use blogging as part of her marketing strategy, I got to know more about Carol. Particularly fascinating is the fact that she learned how to sew on her grandmother’s knee at the age of five and started her first tailoring business when she was fourteen. Her other passion is playing the fiddle, which means she also understands the tailoring needs of musicians very well.
Together with ZenGuide partner, Yang-May Ooi and web design associate, David Robertson, we worked with Carol to design a site that would function both as a website and a blog, with the blog being the focal point.
On the blog, Carol shares her expertise and insight on the tailoring industry. She has also created a knowledge base that will demystify the process of the bespoke tailoring tradition and educate present and potential clients. Do go over and check it out. You will be able to learn about the differences between bespoke and ready-made and where to find extraordinary fabrics, for example. I was fascinated to learn that in many mass-produced ready-made garments the seams are fused together with glue!
Carol has many high profile clients, including the British Olympic Shooting Team, Dame Kiri te Kanawa and one of my heroines, performance artist Laurie Anderson. From time to time she features garments she is making for high profile clients so it’s a good way to see who’s wearing what.
The Tailoring for Women blog and website has been going from strength to strength for just over two years. As a result of her blogging, Carol has managed to up her profile and has been featured on Women’s Hour, appeared in the Financial Times, and invited to speak at the Victoria & Albert Museum.
Carol’s blog has also stimulated interest in readers world wide and opened up discussions with others in the trade and on several internet forums. Carol has had apprentices and work experience students approach her via the blog and has developed a client base in New York.
I think Carol summed it up best when she said, “Creating a virtual shop window has been the best marketing decision in 20 years.”
You can read more about Tailoring for Women and other Case Studies on my website: www.zenangie.co.uk
If you enjoyed this post please share it.
Suits You! Social Media Strategy and Tailoring for Women
One of my first Social Media Strategy and Training Clients was Savile Row tailor, Carol Alayne of Tailoring for Women. There are very few female Savile Row tailors, so it was a real privilege to get an insight into Carol’s world and the unique service she offers.
I used to associate Savile Row with men in suits making suits for men, but times are changing, and Carol Alayne is part of that change. She has over twenty years’ experience and a particular passion for tailoring for women. Her background in banking means that she fully understands the tailoring needs of professional women and what their jobs require of them.
Carol wanted a new website and a blog to share her passion and expertise with other people in the trade, as well as potential and established clients. She also needed training in the principles of social media communications and using the blogging software.
Through coaching sessions on how to use blogging as part of her marketing strategy, I got to know more about Carol. Particularly fascinating is the fact that she learned how to sew on her grandmother’s knee at the age of five and started her first tailoring business when she was fourteen. Her other passion is playing the fiddle, which means she also understands the tailoring needs of musicians very well.
Together with ZenGuide partner, Yang-May Ooi and web design associate, David Robertson, we worked with Carol to design a site that would function both as a website and a blog, with the blog being the focal point.
On the blog, Carol shares her expertise and insight on the tailoring industry. She has also created a knowledge base that will demystify the process of the bespoke tailoring tradition and educate present and potential clients. Do go over and check it out. You will be able to learn about the differences between bespoke and ready-made and where to find extraordinary fabrics, for example. I was fascinated to learn that in many mass-produced ready-made garments the seams are fused together with glue!
Carol has many high profile clients, including the British Olympic Shooting Team, Dame Kiri te Kanawa and one of my heroines, performance artist Laurie Anderson. From time to time she features garments she is making for high profile clients so it’s a good way to see who’s wearing what.
The Tailoring for Women blog and website has been going from strength to strength for just over two years. As a result of her blogging, Carol has managed to up her profile and has been featured on Women’s Hour, appeared in the Financial Times, and invited to speak at the Victoria & Albert Museum.
Carol’s blog has also stimulated interest in readers world wide and opened up discussions with others in the trade and on several internet forums. Carol has had apprentices and work experience students approach her via the blog and has developed a client base in New York.
I think Carol summed it up best when she said, “Creating a virtual shop window has been the best marketing decision in 20 years.”
You can read more about Tailoring for Women and other Case Studies on my website: www.zenangie.co.uk
If you enjoyed this post please share it.